Mission
We make smart backpacks that combine technology, useful design, and eco-friendly materials to make life easier, more organized, and safer for people.
Vision
We want to be the top brand in smart backpacks by using innovation, green materials, and designs that put users first.
As the visionary leader of our tech-savvy backpack company, Rana drives innovation and growth with a passion for cutting-edge design and functionality.
With a keen eye for numbers and a strategic mindset, Roza ensures our financial health while guiding the company toward long-term success.
Sarah leads our marketing efforts with creativity and data-driven strategies, connecting our brand to the modern tech enthusiasts.
Patrick is responsible for developing and integrating technology into backpack products.
We focus on three target customer groups and strive to develop product lines that best meet their needs.
Carrying devices (laptops, phones), charging capabilities during long study days, and security for personal belongings in crowded spaces.
Reliable charging while on the move, security for personal and work-related gear, and sustainable energy solutions like solar panels for remote locations.
Portability, convenience, charging on the go, and anti-theft security for valuable electronics (laptops, tablets, phones).
1. Influencer Marketing: Partner with tech or travel influencers to promote your smart backpack on social media.
2. Social Media Campaigns: Use Instagram and TikTok to show how the backpack can be useful in different situations (commuting, traveling, school, etc.).
3. Product Launch Event: Organize a virtual or in-person event showcasing the features and benefits of the backpack.
